Las Vegas Billboards Rebrands and Expands

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Las Vegas, NV — January 2026 Las Vegas Billboards (LVB), Nevada’s largest privately held network of digital billboards, is entering a bold new era with a refreshed identity, expanded national partnerships, and a strategic leadership hire, reinforcing its position as the go-to platform for brands in America’s fastest-growing media market. “For nearly four decades, we’ve helped brands tell their stories in Las Vegas,” said Chad Harris, Founder and President of Las Vegas Billboards. “Our own rebranding isn’t just about a new look, it’s about giving advertisers clearer choices, stronger partnerships, and the reach, insights, and creative opportunities they need to break through in Las Vegas.”
A Clearer Brand for What’s Next
Reflecting LVB’s sharpened purpose and growth trajectory, with a three pillared ethos:
  • Legacy: Four decades of helping brands make their mark.
  • Vision: Focused on tomorrow’s opportunities for advertisers.
  • Bold Growth: Expanding capabilities to ensure every campaign stands out.
With more than 60 premium static and digital billboards across Southern Nevada delivering 100M+ monthly impressions, LVB continues to scale as the market leader. Unlike bundled offerings common in the industry, advertisers can build their own coverage, selecting a single location or a customized mix aligned with strategy, geography, and budget.
National Partnerships Driving Scale
LVB’s expansion is reinforced through strategic national partnerships. Heritage Outdoor Media, in partnership with BH3 Management, brings scale and national experience to the network.
“Partnering with LVB means giving brands the scale, strategy, and creativity they need to break through in America’s most dynamic market,” said James Manfredi, Co-founder of Heritage.
What sets LVB apart is its approach:
  • A true media partnership model, where campaigns are stewarded with proactive communication, quick turnarounds, and a focus on long-term ROI.
  • More time on screen with standard 10-second spots, delivering 25–43% more dwell than common 7–8 second units, boosting noticeability and recall.
  • Local experience that comes from decades of knowing the corridors, high-traffic crossroads, and event rhythms that shape customer behavior in Las Vegas.
Strengthening Real Estate & Development Team
With real estate as the foundation of OOH growth, LVB has appointed Amelia Henry, CCIM, as Director of Real Estate. Henry will lead site selection, acquisitions, leasing, permitting, and the full development lifecycle to expand and optimize the company’s footprint across Southern Nevada.
“Las Vegas is uniquely positioned for smart OOH growth,” said Amelia Henry. “Our focus will be on securing locations that not only deliver visibility but also create long-term value for brands and the community.”
“Adding Amelia to the team is a huge step for us,” added Chad. “Her experience ensures we’re delivering long-term value for our clients, partners, and the Las Vegas community.”
Since Heritage and BH3 invested in LVB, the Company has added a dozen new, premium digital faces throughout Las Vegas and Clark County.
“We are excited to provide Chad and his incredible team with the resources necessary to double the size of LVB’s network in the near future, so they can deliver even more differentiated advertising inventory to local and national advertisers in Las Vegas,” said Rob Sales, Head of BH3 Growth Equity.
Tools for Advertisers

To support the rebranding, LVB has launched a new website and an all-new media kit, designed to provide advertisers with:

  • Extensive growing digital network spanning 60+ premium locations across Southern Nevada.
  • Actionable market insights to sharpen strategy.
  • Creative guidance rooted in best practices for legibility and impact.
  • Brand-safe inventory standards, with premium maintenance and a commitment to exclude adult and strip-club advertising.

Explore the new website and LVB kit at www.lasvegasbillboards.com for inventory, insights, and creative strategies to power your next Las Vegas campaign.

 

About Las Vegas Billboards (LVB)

Family-owned and proudly local since 1987, Las Vegas Billboards operates Nevada’s largest privately held digital billboard network. With more than 100 years of combined team experience, the company pairs deep local expertise with a values-first approach to outdoor advertising.

Las Vegas Billboards is known for customized, high-impact campaigns that put client goals first. The team delivers clear planning, responsive service, and lasting results. Every story counts. Every budget matters. That’s why Las Vegas Billboards has been making it personal since 1987. For more information, visit www.lasvegasbillboards.com.

About Heritage Outdoor Media

Heritage Outdoor Media is a third-generation, family-owned company driven by the vision that great advertising isn’t just seen- it’s remembered. Heritage specializes in the development, acquisition, and management of premium signage. With a strong presence in major markets—including New York, Chicago, Los Angeles, Las Vegas, and Milwaukee—we provide bold, strategic advertising solutions that leave a lasting impact. For more information, visit www.heritageoutdoormedia.com.

About BH3 Management

BH3 is a vertically integrated real estate investment, operations, and development firm, led by co-founders Daniel Lebensohn and Gregory Freedman, and Executive Chairman Eric Edidin, along with 27 additional professionals between its offices in South Florida, New York City, and Denver. The company’s core focuses include: Development, CRE Debt Investing, Opportunistic CRE Equity, and Growth Equity for operating business in real estate, construction, and adjacent sectors. The firm and its partners place a strong emphasis on value creation and making a positive impact on the communities where they invest. For more information, visit www.bh-3.com.

 

 

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