Yesterday, Billboard Insider broke the news that Digital Outdoor Advertising and In-Color Media Group were joining forces.  Billboard Insider talked with Christine Lanziano, President, Digital Outdoor Advertising and Catherine Williams, President of In-Color Media Group about the venture.

What lead to your collaboration?

The story of how we united is truly remarkable. The journey began over a decade ago when Christine and Larry were establishing their Digital Outdoor Advertising network. When they walked into the small OOH company where I was working at the time, we immediately connected. They were grounded, innovative individuals with a passion for excellence. Collaborating with them was a thrilling prospect, and their first project, an expansive and inventive digital campaign for ABC, left me in awe. Our friendship blossomed, and I admired Christine’s steadfast determination to build strong connections with her vendors and clients.

As Digital Outdoor Advertising flourished over the years, it seemed inevitable that Christine would come across my LinkedIn post detailing my decision to launch my own OOH company. She contacted me to learn more about my objectives and aspirations. It soon became clear that we shared similar visions and goals as female business owners, and the stars had aligned for us to join forces. As I embark on my venture with In-Color Media Group, I am grateful for the opportunity to collaborate with the esteemed team at Digital Outdoor Advertising.