08/2023 – Lamar Advertising, a leading name in the advertising industry, has teamed up with Lucit, a pioneering provider of automotive inventory connectivity and creative solutions, to transform WestGate’s vehicle inventory campaign into a streamlined, automated success story.
Facing the challenge of efficiently marketing their vehicle inventory on digital screens, WestGate sought an innovative solution that would eliminate the labor-intensive process of manual updates. This required collaboration between WestGate and Lamar to meet campaign objectives.
Lucit’s automotive inventory connectivity and template builder offered the solution that WestGate needed. By seamlessly integrating with WestGate’s dealer management system, Lucit’s platform enabled real-time updates of the vehicle inventory, removing manual adjustments from the campaign managers’ workload and ensuring the accuracy of displayed content.
With Lucit, WestGate has gained complete control over their campaign management and scheduling. This autonomy allows Lamar to oversee the campaign without the need to upload individual creatives or handle scheduling, further enhancing the efficiency of the campaign.
On average, Lucit has automated 345 creative changes per month for WestGate, delivering significant time and labor savings to both WestGate and Lamar. This eliminated the need for manual traffic and creative design changes, saving Lamar approximately 30 labor hours per month.
In summary, WestGate’s successful campaign stands as a testament to the transformative power of Lucit’s unique tool in automating inventory-based campaigns for Digital Out of Home advertising. The partnership between Lamar and Lucit exemplifies a new era of efficiency, accuracy, and control in the world of digital screen advertising. Lucit’s innovative approach has revolutionized the way advertisers manage and update content, setting a new standard for the industry.
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