Baton Rouge, LA – April 25, 2017 – Lamar Advertising Company (Nasdaq: LAMR) and nonprofit organization Recycle Across America (RAA) are once again joining forces to promote proper recycling. Last year, Lamar and RAA made history with the first-ever celebrity PSA campaign live-streamed to digital billboards for Earth Week. This week, on the heels of that anniversary, Lamar is donating the use of hundreds of digital billboards across the country, which will display a celebrity PSA campaign live-streamed from a photo shoot in Providence on April 26th.
The live-stream photo shoot is expected to result in more than four million PSA ad spots across the U.S. promoting RAA’s Let’s Recycle RIght! campaign. Lamar is providing use of the digital billboards at no cost to RAA during the event on April 26 and for the remainder of Earth Month (through April 30).
The April 26th evening event called ‘Let’s Recycle RIght!’ will be hosted at the Providence Public Library in Providence, RI. Famed celebrity photographer Timothy White is donating his talent to conduct the live-stream photo shoot of local celebrities and VIPs who are lending themselves to promote the nonprofit standardized labeling solution for recycling bins. Rhode Island is the first state in the U.S. to adopt RAA’s standardized recycling bin labeling solution, and Rhode Island Resource Recovery will be recognized at the celebration at the Providence Public Library.
Confirmed photo shoot participants include:
- Timothy J. Babineau, CEO, Lifespan
- Shura Baryshnikov, Dancer/Actor/Educator
- Chachi Carvalho, Rapper
- Alex Eaves, Reuse pro and filmmaker
- ‘Gansett Girls: Amanda Holt & Jamie Buscher
- Nellie Gorbea, RI Secretary of State
- MaxMan, RI’s Recycling Superhero
- Dan Mckee, RI Lt. Governor
- Rhody the Ram, URI Mascot
- Kendrick Sampson, Actor, How to Get Away with Murder
- Neil Steinberg, President & CEO, RI Foundation
- Jonathan Stone, Executive Director, Save The Bay
- Ed Tarbox, TV personality/Owner, Tarbox Toyota
- Gabe Toro, Former URI soccer star/Head Coach Men’s Soccer, CCRI
- Erika van Pelt, Singer, American Idol finalist
- John Zox, Drummer, Zox
Some of the celebrities that have been previously involved in RAA’s ‘Let’s’ campaign include: Kristen Bell, Angie Harmon, Bill Maher, Ian Somerhalder, Alanis Morissette, Gabby Reece, Anthony Mackie, Stana Katic, Elvis Nolasco and Josie Maran.
Photos from the ‘Let’s Recycle RIght!’ celebrity PSA photo shoot and event at the Providence Public Library will be live-streamed to Lamar’s digital billboards across the country. 
Lamar’s digital billboards will promote Recycle Across America’s Let’s Recycle RIght! campaign the last week of Earth Month.
“We are thrilled to help promote Recycle Across America’s standardized labeling solution and to celebrate Rhode Island’s leadership in recycling at this amazing event,” said Allie McAlpin, Communications Director for Lamar Advertising Company. “Using our live-streaming technology on digital billboards, we’ll display the celebrity PSA photos as they’re taken live at the event in Providence to Lamar digital billboards. The live-streaming to billboards brings a fun, unique element to the event, and we are excited to share this important PSA with millions of people for Earth Month.”
“At a time when it’s most needed, Rhode Island has joined Recycle Across America to create the most advanced recycling program and recycling campaign in U.S. history,” remarked Mitch Hedlund, executive director of Recycle Across America. “Recycling is unarguably the #1 thing society can do to simultaneously to improve the environment, the economy, manufacturing, and to prevent waste from going into the oceans — but it doesn’t work if it’s confusing. This is why RI’s leadership is so monumental, because they are showing how an entire state can come together to solve a major issue in a simple commonsense way that goes beyond their state. We now have other states preparing to follow their lead. And words cannot express our appreciation for Lamar’s epic donation of ad space to help advance the cause. This is truly a story of heroes coming together for the greater good.”
The photos of local celebrities and VIPs taken during the event will also appear in Rhode Island’s upcoming “Let’s recycle RIght!” PSA campaign set to launch in summer 2017.
“With so many noteworthy Rhode Islanders supporting our education campaign, it’s clear that recycling right matters to the Ocean State,” said Krystal Noiseux, Education and Outreach Manager for Resource Recovery. “We’re so grateful to this all-star cast for helping us get this important message out.”
Rhode Islanders can expect to see more of the “Let’s Recycle RIght!” PSA this summer, as campaign elements land in their mailboxes, light up billboards, and hit the airwaves. This week, people across the country are encouraged to follow #LetsRecycleRIght for exclusive sneak peeks and lookout for the campaign running on Lamar billboards from April 26th to April 30th.
To learn more about Recycle Across America’s standardized labeling solution, please visit www.recycleacrossamerica.org.
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