WTVA reports that Lamar has decided to withdraw a plan to move a billboard in Tupelo, MISS from a rooftop on North Gloster Street to a location adjacent to the same building.  The company had planned to convert one of the sign faces to digital in connection with the relocation.  The company withdrew the application after hearing objections about the sign’s lighting and proximity to residences.

Insider’s take:  Lighting is becoming more and more of an issue with digital signs. Sometimes you can mitigate lighting issues by planting trees.  Sometimes you can mitigate lighting issues with sign design.  Sometimes you may need to reconsider whether you should put up a sign.

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