Baton Rouge, LA – January 10, 2017 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home advertising companies in North America, today announced its new transit advertising contract with the Greater Cleveland Regional Transit Authority (RTA) for a five-year term. The agreement commenced January 1, 2017, and will allow local, regional and national brands to reach consumers through a variety of transit advertising displays managed by Lamar on RTA’s inventory.
RTA provides transportation services for approximately 200,000 commuters on a typical weekday, or about 50 million rides annually through a variety of services. RTA operates 426 buses along 1,606 miles of routes; 48 light rail cars along 37 miles of routes; 60 rapid transit cars; 80 paratransit vehicles; and 17 downtown trolleys. The RTA service area covers 457 square miles across 38 cities.
Lamar will offer the following transit advertising formats on RTA:
- Bus Interiors and Exteriors
- Paratransit Exteriors
- Trolley Interiors
- Light Rail Interiors and Exteriors
- Rail Station Advertising, including the Hopkins International Airport and Tower City Stations
“Lamar’s high-quality transit advertising displays provide excellent coverage for advertisers,” said Sam Iuvino, Vice President for Lamar Transit Advertising. “We are looking forward to expanding our footprint in Cleveland and to helping our customers reach captive audiences throughout the RTA service area.”
Lamar offers a variety of transit advertising formats throughout North America including bus, rail, shelter, bench and station displays, reaching consumers as they travel throughout the marketplace.
For more information about advertising in Cleveland, please visit www.lamar.com/cleveland.
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Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in North America, with more than 325,000 displays across the United States, Canada and Puerto Rico. Lamar offers advertisers a variety of billboard, interstate logo and transit advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out of home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 2,500 displays. Please feel free to explore our website www.lamar.com or contact us for additional information.Press Contacts:
Sam Iuvino
Vice President
Lamar Transit Advertising
(716) 903-1992
siuvino@lamar.com
Allie McAlpin
Communications Director
Lamar Advertising Company
(225) 926-1000
amcalpin@lamar.com
– See more at: http://www.lamar.com/About/NewsandEvents/Lamar-Expands-Media-Footprint-in-Cleveland#sthash.rsPEkdz3.dpuf
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