A very successful first day at the IBO Spring Convention in Kansas City.  Insider wanted to provide a snapshot through some key quotes that occurred during the day.

Chris Cowlbeck, IBO Chief Visionary Officer

“Tech is changing at a blistering pace.”

“The big three know that the Independents need to be included.” 

“We are in  a battleground to grow market share.  We need to learn to be both David and Goliath.”

Andy Sriubas, OUTFRONT Media CCO

This is an unprecedented time for our industry, but It is all of us together. We need to work together so we can all fully sell our medium.

“I have a personal belief that we are underpriced in the marketplace by 50%.  We need to set standards with the MRC so a buyer can fairly compare their options. We have to give a buyer a reason to spend more money with us.

Mike Donaldson, Billboard Planet CMO

“Today you have more options to get to 100% occupancy

• Sales person
• Re-seller channel, which include programmatic
• Self serve within our individual markets
• Direct channel to the large media buyers

Backend Automation helps you do everything quicker and faster creating the connections you need to take advantage of all the new opportunities available to you.”

John James, Signbird

Your billboard, probably has a reputation.That reputation needs to be protected. Good marketing is an opportunity to put a slingshot in your hand.

Becky Smith, IBO Enterprise Manager

We have a voice that is only second to Lamar. 100,00 collective faces among IBO membership.

The IBO Speedway is a free way to bring members National and Regional business.

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