Billboard Insider asked home sales expert Kevin Gephart to describe The Ultimate OOH Sales Guide and he said this:

We tried to make it as systematic as possible.  We start at the beginning.  We talk about the needs analysis, we talk about solving customer problems, we take it all the way through the service guarantee.  It’s very systematic.  There are two installments that are aimed at managers…I see it as a competitive advantage to an out of home sales rep.

If you have this book you’re going to want to read it of course.  But I think you’re going to want to keep it in your work station as a reference…to talk about objection handling or to talk about ways to present a compelling presentation – you can flip to that chapter and it’s there…When I was a sales manager I was always started for content for my sales meetings.  The first 38 chapters that I was involved in, each one of them is a self-contained sales meeting.  It’s a particular topic, it gives study points and information points and it’s a great way to open up a discussion.  As a sales manager you have 38 pre-planned sales meetings right there.

You can purchase your hard copy of The Ultimate Out of Home Sales Guide for $69.95  by emailing info@billboardinsider.com.

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