By Kevin Gephart
Lots of talk whether the Federal Reserve’s efforts to raise interest rates and curb the money supply will put us in a recession.
OOH is the Do-More-With-Less medium. As you meet with clients and prospects, ask the high gain question: “If we slide into a recession, how will it affect your business?” Likely they will give you some version of an answer like needing to do more with less!Explain that OOH is the Do-More-With-Less medium by delivering:
- Every demographic for the price of one
- 24/7 uninterrupted messaging
- Hyper-targeted ad messages
- High reach and high frequency
- Lower cost per thousand ad impressions and cost per rating point than any other medium.
- (In the case of digital OOH) Real time messaging
Be out in front of this important client concern by putting “OOH is the Do-More-With-Less medium” in your email signature right now so you don’t miss messaging everyone on how you can help them win sales and market share in a recession!!!
You can learn more about selling during a recession or about selling out of home period by purchasing The Ultimate Out of Home Sales Guide which I co-published along with Billboard Insider. Buy your copy here.
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