People ask Insider “How do we get young people interested in out of home?”

Ken Klein, EVP Government Affairs at the OAAA shows us how.  Insider talked with Klein this week.

I hear you’re on an advisory board of your Alma Mater.

I am involved with my college; I’m on an advisory board at the Scripps College of Communications at Ohio University in Athens, OH.  A new group of interns from Ohio University will visit the OAAA office today.

You’ve  gotten some college students involved with out of home.

I met college student Micah Fluellen a year ago, when he arrived in Washington, DC, as an intern for a local nonprofit that organizes college athletes to promote academic achievement in schools. Micah also interned at C-SPAN last year.

Micah is interested in graphic design.  Last year, I asked Micah Fluellen – as a learning experience — to design a billboard to help promote an event on campus honoring the work of an alum who covered the civil rights movement for JET Magazine.

This year (Micah is back at college), I asked Micah to design another billboard, which was displayed in Ohio after Joe Burrow and LSU won the national football championship.  Burrow’s Heisman speech inspired an outpouring of contributions for a food pantry in Athens, Ohio, where Burrow went to high school.  The concept for the billboard was to express thanks to Burrow.  The thank-you billboard designed by Micah was widely noticed on social media and mainstream media like ABC Channel 6 Sports in Columbus.  US Senator Sherrod Brown of Ohio sent a note that sums it up: “That’s cool.”

Insider’s take:  Getting the next generation interested in out of home is good for us all.   If you’ve been in the business a while you’ve got lot of wisdom to teach someone younger.  What are you doing to help mentor college kids?  Let Insider know using the form below.

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