Insider talked with Pearl Media CEO Josh Cohen this week about how Covid has impacted Pearl Media and what’s new with the company’s big Nashville project.
How has Covid impacted Pearl?
There is no question that COVID has had a significant impact on our business and the entire industry. The majority of PEARL’s Out of Home inventory sits in the heart of the country’s top DMA’s that rely heavily on people traveling, dining entertaining and commuting to and from their offices. When places like NYC are reduced to 10-12% office occupancy, mass transit ridership is dismal and people are quarantined to their homes, selling OOH Media is a challenge. Thankfully we have great, great, longstanding relationships with our landlord partners who have all been very amenable to help us navigate through the crisis. The pandemic has made us rethink the way that we approach our business and the industry. Many opportunities that we used to think would have great value, we have moved on from and have refocused those efforts onto other types of OOH opportunities or markets that we might not have previously considered. These are interesting and challenging times, but through adversity there are always lessons to be learned and I reman optimistic on how Pearl, and the OOH industry will come back from this.
How’s the Nashville project coming along?
