Yesterday Billboard Insider carried a press release about the rollout of the Shoutable, a new platform to boost demand for digital billboards.  We talked with Jonathan Gudai the CEO of Adomni to learn more.

What is Shoutable

Shoutable is a brand new standalone platform.  It’s a new division of Adomni.  The vision is to have more people exposed to digital billboards by making it easy to post custom content to a digital billboard and then share the digital billboard photos to social media.

I hear you’re running a Mother’s Day campaign

Yes, for as low as $40 you can have 10 ad plays on a digital billboard.  We have 1,600 roadside faces available for Mother’s Day in our system from Lamar, who is our launch partner.  Visit shoutable.me to see how it’s done.  To promote the launch, we’ve partnered with Dixie and Charli D’Amelio, the #1 TikTok influencers in the world, who bought a billboard for their mom, Heidi.

What sort of content controls are there?

There are two layers.  We are using ai software to detect nudity and profanity, so you can’t even design an ad with those elements.  Then every single piece of content is reviewed by an in-house Adomni team.

There’s also a charitable tie

Every Shout that is posted to social media and tagged to @shoutable.me will have funds donated to the National Breast Cancer Foundation – https://www.nationalbreastcancer.org/.

How’s Adomni’s business?

Adomni had a record Q1 and I expect Q2 to be a record as well.  National is back.  Digital marketers are taking the channel seriously.  Apple and Google crackdowns are making it harder for online ad buyers to target consumers.  Advertisers are looking for new ways to reach their audiences and out of home is well-positioned.

[wpforms id=”9787″]

Paid Advertisement