Watchfire account manager Jim Schultheis said this in response to our post yesterday on giving gifts to out of home clients or prospects or landlords:

Several of Watchfire’s customers occasionally barter a product or service in exchange for time on their billboard. For example, if their rate card is $1,000, they might take $500 in cash and $500 in gift certificates. They’ll then either use the gift certificates themselves or use them as a thank-you gift for new clients, or for old clients that renew. (This works best with restaurants, movie theaters, bowling alleys, and nail salons.)

This is a little off-topic, but one of our customers dedicates one of his eight slots to bartering. He divides the slot into quarters and trades with friends who own small businesses in his town. i.e., a monthly salon treatment for his wife and mother-in-law, oil changes for his vehicles, breakfast at a mom & pop restaurant, and lawn service for his home.

Billboard Insider’s take:  Always better to take cash if there is demand for your signs but barter might make sense if you have availabilities.

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