Jonathan Gudai reaffirmed on the Sept 9 Billboard Insider podcast that the US out of home programmatic spend would double in 2-4 years.  On last week’s DMEXO panel titled The Future of Urbanization and How OOH Advertising Makes Cities Better OUTFRONT CEO Jeremy Male said that programmatic out of home could double next year.

Jeremy Male on programmatic out of home.

I’ve been in the industry 25 years and I’ve never felt more strongly how well placed we are as an industry.  Globally out of home is 6-7% of total media.  So there’s a huge portion to go for…this year programmatic in the US – out of home – is estimated at $180 million out of a $60 billion programmatic digital market…next year out of home is anticipated to double to $360 million…

At the conclusion of the panel OAAA President and CEO Anna Bager asked the panelists to give the audience one takeaway on out of home and they said this.

William Eccleshare, Worldwide CEO, Clear Channel Outdoor Holdings

Remember how flexible out of home now is.  Out of home is one of the most flexible, immediate, dynamic media out there.  If you want to be on one of our screens tomorrow we can get you there.

Jean Francois Decaux, C0-CEO, JC Decaux

Out of home is good for your life.

Jeremy Male, CEO, OUTFRONT Media

Come to out of home cause we can cut through the clutter…Come to us we can make your brand famous.

Here’s the entire 25 minute discussion.

[wpforms id=”9787″]

Paid Advertisement