Jeremy Male: Demand for our billboards has never been hotter.

Some of the highlights from Jeremy Male’s bullish comments on this week’s OUTFRONT earnings call.

Jeremy Male, OUTFRONT CEO

Strong demand for OUTFRONT inventory

Demand for our billboards has never been hotter. And given the flexibility of digital, we continue to book late incremental business. This is reflected in our increase in billboard yields, and transit revenues continue to improve as employers increasingly encourage their teams to join them in the office, at least part of the time.

Transit revenue may be back to pre-covid levels next year

Transit revenues continue to face the headwind of lower ridership, but we were, again, pleased to see the New York MTA revenue recovery outpacing readership growth when both are measured against the same period of 2019. Indeed, the positive gap between these 2 widened, which is a trend that gives us further confidence and our expectation of 2019 transit revenue levels being achieved next year.

When an analyst asked if OUTFRONT is seeing  the weakness in auto and consumer package goods that digital and media companies are complaining about, Male said this.

If we look at the categories that drove Q1, entertainment doubled, technology was up nearly 2x, travel was up 80%, utility was up 75%, resell up 60%. And as we sit here today, looking at Q2, pretty much every category is again nicely in the black. And you mentioned auto, while we saw a little way to running Q2, obviously, auto is actually sort of pacing up 34%.

 

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