“Advertising demand continues to be robust” was how OUTFRONT CEO Jeremy Male introduced OUTFRONT Media’s 3rd quarter 22 financials.  Some other highlights from the earnings call.

Male expects mid to high single digit growth in the fourth quarter.

While there continues to be significant volatility in the financial markets and much has been written and seen regarding potential advertiser cautiousness within other ad mediums, we are not currently seeing this in outdoor and our business remains healthy on all fronts… Based on our trends as of today we estimate that Q4 total revenues will grow in the mid- to high-single digit range with billboard and transit growing at similar rates.

OUTFRONT’s future is bright for four reasons.

First investments in digital conversions, the digital transit build out, and our focus on digital creative innovation all allow for spectacular visual advertisements with unprecedented flexibility that are creating new excitement among advertisers.

Second audience measurement data provides audience metrics and targeting capabilities and our attribution solutions connect the campaigns through to a variety of KPIs.

Third, programmatic and other automated platforms are small but growing and enable more frictionless buying and inclusion in omnichannel campaigns.

And fourth, outdoors value proposition of mass reach, high frequency and cost efficiency is further bolstered by being brand safe, fraud free while meeting consumers outside of their homes as they engage in real world activities. We’ve worked hard on these initiatives both at out front but also as an industry as a whole, and we’re pleased to see that work pain dividends today.

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