JCDecaux has teamed up with the Community Heartbeat Trust to bring easy-to-access defibrillators to cities across the United Kingdom. They have deployed 180 defibrillators that have been used 500 times, potentially saving lives.

There are also advertising opportunities on smaller digital screens on the same side as the defibrillators, which are currently mainly used for community-focussed messaging.

Decaux also coordinates CPR and defibrillator training for media agency teams.

Here is a graphic showing the different communities where the defibrillators have been deployed:

Insider’s Take:  A terrific way to support your community.  Well done.

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