“We need to stop thinking of OOH as a stand-alone billboard or a bus shelter poster and start thinking of how it can interact with and engage with its audiences.

History Channel’s Unforgotten Soldiers brought a black and white World War I photograph to life on one of Aukland’s busiest street by recreating a real life trench.  Complete with surround sound effects and soldiers in uniforms, the eight-hour performance echoed a typical day in the trenches.  The campaign, which used traditional media channels, was screened on the History Channel and shared socially using the hashtag #UnforgottenSoldiers.”