After our article providing some of the key content from the DPAA Video Everywhere Summit, we received the following comment from Max Drachman at Drachman M&A Co.
“I noticed in the article with the DPAA comments, that there was a mention of “traditional OOH is flat.” Do you know if he was referring to assets in Europe? We are talking to OOH owners across the U.S. every day, and I can’t recall anyone telling me they are flat compared to last year. Many are up mid-single digits or better. We love digital and have sold plenty of digital assets at strong valuations, however we don’t see any lag of interest in static displays.”
Is traditional (or shall we say non-digital) OOH revenue flat? If you own or manage an OOH company, we would appreciate an indicator of your business, You can select a category in the poll provided below. If you want to provide a comment, send it to us at info@billboardinsider.com.
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Our static inventory is actually performing better than ever before. With our main competitors converting so many boards to digital the market has become flooded with digital. There are a significant number of advertisers that don’t want digital and prefer static.