If you’re driving along Highway 789 just east of Lander, Wyoming, you might spot a billboard that looks a little… off-kilter. Don’t worry, it’s not a construction mistake; it’s a purposefully tilted board designed by YESCO to catch your attention!

This unique display was built to tilt in either direction, and Yesco’s advertising partner, ARS, took full advantage of that flexibility. Their creative “little monster” concept for their disaster restoration company transformed the board into something truly unforgettable.

Extensions (the 3-D elements that extend beyond a billboard’s frame) are one of the most effective ways to make your  clients outdoor advertising stand out. You’ve probably noticed them before, such as the Chick-fil-A cows painting messages or the In-N-Out Burger that leaps off the sign. These dimensional designs draw the eye, create buzz, and give your brand a sense of fun and creativity.

We love seeing clients that like to think outside the frame.

Shout out to YESCO & ARS for their creativity.

To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and we don’t sell our subscriber list.

Paid Advertisement