Lou Heller of Momentum Properties spotted this innovative billboard at La Cienega Blvd and Fairfax Avenue in Los Angeles last week.  It makes use of a the sun during the day and a light during the night to create a shadow message promoting the Invisible Man movie.

Turns out this is part of a large movie campaign for the Invisible Man.  See Daily Billboard Blog’s Invisible Man Movie post.  Daily Billboard Blog is a must follow if you’re interested in billboard design trends.

Photo used by permission of Daily Billboard Blog

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