Intersection Expands LinkNYC Creator Network with Top New York City Voices Claudia Oshry and Caleb Simpson

LinkNYC Creator Network delivers content IRL on city streets — connecting with new audiences in an unmissable way

Claudia Oshry (@girlwithnojob)

New York, NY – June 10, 2025 – Intersection, an experience-driven out-of-home media and technology company, today announced the expansion of the LinkNYC Creator Network.  Intersection’s latest group of partner creators features some of New York City’s top voices, including Claudia Oshry (@girlwithnojob) — multi-talented media entrepreneur, chart-topping podcast host, comedian, and social media powerhouse; and Caleb Simpson (@calebwsimpson) — famous for his off-the-cuff New York City apartment tours on social media. Caleb’s content launched this month, while Claudia will make her LinkNYC debut in September.

Originally launched in 2024, the LinkNYC Creator Network is a first-of-its-kind creator program in New York City.  Featuring some of the city’s most sought after creators, the program brings content from devices directly to the streets — engaging New Yorkers along their daily journey through thousands of screens across all five boroughs.

While the creator economy is estimated at hundreds of billions of dollars and growing, most creator content remains confined to mobile devices. The LinkNYC Creator Network bridges this gap, making the case for a new kind of IRL connection via digital out-of-home media — giving creators a unique platform to reach audiences outside the confines of the internet. 

“It’s so exciting to bring the ‘Toasty’ vibes to the streets of New York with LinkNYC Creator Network,” said Claudia Oshry. “As a born-and-raised New Yorker, seeing mine and my sister Jackie’s faces on a street corner, and not just on someone’s For You Page, is wild and, honestly, ego-inflating. Looks like I’ll be spending way more time outside this Fall!”

Caleb Simpson, @calebwsimpson

“I love New York and the idea of lifting each other up in such a grueling place,” said Caleb Simpson. “Whether it’s an apartment tour or pizza review I’m posting online, most people in this city can relate in some shape or fashion. I see the Creator Network as another beautiful way to meet people where they are— on the street! And of course connect all of us just a little bit more” 

“The creator economy is built on making meaningful human connections through shared experiences. For us, it was a no-brainer to take New York-focused content and bring it into real life,” said Esther Raphael, Chief Marketing Officer at Intersection. “Our editorial team is dedicated to delivering innovative and relevant content to the streets of New York City, and our creator partnerships help us do so in a way that feels extremely fresh and authentic.”

New creators launching this month on the LinkNYC Creator Network also include @sistersnacking, @nyc_forfree, @tailtalksinterviews, as well as longtime Creator Network partner @thecarboholic.

About Intersection

Intersection is an experience-driven Out of Home media and technology company that delivers programming, consumer amenities, and advertising to cities. From free internet access to wayfinding to real-time information, our products make city life easier and more sustainable. We further enrich cities with experiential programming that inspires and engages people throughout their day. With valuable, diverse audiences in America’s top cities, we provide innovative, data-driven solutions for brands to reach urbanites at scale. For more information, visit www.intersection.com

About LinkNYC

LinkNYC is the world’s largest and fastest free public Wi-Fi network. Each Link kiosk provides free superfast Wi-Fi, phone calls, device charging, access to social services, and displays content such as real-time weather, transit info, public art, and local information. The city-wide network has more than 18 million Wi-Fi users and has connected more than 30 million free phone calls. All of LinkNYC’s services are completely free to users and taxpayers, provided by CityBridge, a joint venture led by Intersection Media and Boldyn Networks. The second generation offering will deploy thousands of new kiosks, called Link5G, enabled with 5G wireless technology across the city. For more information about LinkNYC or to find a Link near you, visit www.link.nyc

About Claudia Oshry

Claudia Oshry is a media entrepreneur, chart-topping podcast host, comedian, and social media powerhouse behind the viral Instagram account @GirlWithNoJob. A trailblazer in the creator economy, she has built a loyal and ever-growing audience across multiple platforms. Claudia is the co-creator, co-host, and co-executive producer of The Toast, the #1 pop culture podcast and daily show for women, which has become a cultural sensation since launching in 2018. Together with her sister Jackie Oshry, the two captivate millions of weekly listeners with humor, quick-witted commentary, and relatable banter. The Toast has surpassed 100 million Spotify streams and built a global community of devoted “Toasters.” Their record-breaking NYC residency, Girly Swirlies Night Out!, and sold-out merch drops showcase their powerful fan connection. Recently, The Toast was named Best Podcast in PEOPLE’s Creators of the Year Readers’ Choice Poll, and Claudia was featured in The Hollywood Reporter’s The Creator A-List, highlighting the 50 most influential influencers. The sisters also co-founded Toast News Network, amplifying female voices across entertainment and lifestyle. Beyond podcasting, Claudia launched @GirlWithNoJob in 2013, growing it into a dynamic digital brand with 4 million followers. As a comedian, she’s toured nationally with sold-out shows and released multiple specials, including Disgraced Queen and Lean In. In 2022, she became a New York Times bestselling author with her memoir Girl With No Job: The Crazy Beautiful Life of an Instagram Thirst Monster. Through humor, relatability, and sharp cultural insight, Claudia has established herself as a leading voice of her generation. She lives in New York City with her husband, Ben Soffer, fellow co-founder of Spritz Society, their son, Ruby, and their dog, Romeo.

 

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