Inrix says traffic is 52% of normal for the week ended April 10 and the decline in travel is getting smaller.  This map tells you where traffic is down the most.  Green means traffic down 50-60% from the pre-covid period.  Blue means traffic is down 40%s.  Grey means traffic is down 30s%.

Source:  Inrix National Traffic Volume Synopsis (April 4-10, 2020)

Long haul trucking is only down 10% compared to pre-covid.

Commercial trucking is down only 16% versus pre-covid.

10 states actually saw an increase in travel over the past week versus the previous week which suggests that we are seeing the bottom of the covid-induced traffic reductions.

Insider’s take:  Have your state’s traffic info ready when clients ask.  Insider is aware of some out of home companies who have been able to keep clients from cancelling ad contracts by pointing out how much travel is still on the road.

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