Data company Inrix is featured at Forbes.com in “New Digital Billboards Can Watch Your Speed, Scan Your Car At Traffic Lights.”  The article talks about the Inrix/Dannon yogurt campaign in which a digital billboard ad changes based on the average speed on the roadway.  You can read the details of the Dannon campaign here.

Inrix is developing ways to incorporate smartphone and connected car data into traffic management and advertising.   Kevin Foreman, General Manager of GeoAnalytics at Inrix has told Insider that the company is working on ways to track traffic into a parking lot so that a billboard company can tell a retailer how much traffic into its parking lot increased after a billboard ad was put up.  Inrix is also developing tools to allow advertisers to understand how many people are exposed to a billboard ad and for how long at different times of the day and week.

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