Insider has updated the inflation and US out of home revenues table.  Bookmark this when it’s time to negotiate a billboard lease cost of living increase with your landlord.

• Inflation has averaged 2.2% over the past twenty years.
• US Out of home revenue growth has averaged 3.1% over the past twenty years.
• If you agree to an annual rent increase greater than 2% your lease is growing faster than the rate of inflation.
• If you agree to an annual rent increase greater than 3%/year your leases costs will grow faster than revenue and will cut into your margins.

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