Democrat and Chronicle reports that an iconic Rochester billboard at Main and Clinton is coming down.  Lamar owns the billboard and had a perpetual easement at the site.  Lamar agreed to remove the Main and Clinton billboard in order to get a variance approved for a digital billboard at 687 Lee Road along the I-390 corridor.  The Main and Clinton billboard  sits in the middle of a block which is under restoration.

Insider’s take: A negotiated settlement and everyone wins. Lamar gets approval for a new digital sign.  The city gets a billboard taken down.  The landlord is able to proceed with a building renovation.

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