In May 2017, as part of the IBO Vision effort announced in Scottsdale AZ, IBOUSA and Pinsight Media entered in to an agreement to evaluate utilizing mobile carrier data to provide the number of mobile devices going toward billboard faces as a rapidly deployable alternative to the stale and sporadic typical black “rubber snake” traffic counters we see every few years in limited locations.  IBOUSA Operator Associates typically operate in rural and suburban markets and many of their customers more readily understand what their eyes actually see, large numbers of cars at their favorite billboard locations.

The Ad Mobilize | Smartlink all-in-one solution developed in the area of the IBO Fusion program has been deployed at several IBO Operator Associate locations for live streaming vehicle counts which will assist in the mobile device modeling to roll out to operator associate locations via their IBO workflow solutions for use in their sales efforts.

The 90+ IBOUSA Operator Associates now represent around 36,000 faces nationally and solutions for rapid deployment have been accelerated to the forefront.

For more information about the Trail, see the IBOUSA Briefing Blast, Pinsight Media Traffic Count Trial.

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