For those of you who missed it, Angels All-Star Shohei Ohtani had a moment at a recent game when he found a way to break a digital panel on a grandstand sign advertising Coors Light.  The YouTube video below shows the slugger damaging the sign (the first 26 seconds shows the hit).

Coors Light was quick to spot an opportunity creating a clever souvenir that allows fans to claim a little piece of baseball history. Coor’s produced a special edition replica can with a design inspired by the square of dead pixels that Ohtani’s ball left on the billboard.

The limited edition $17 empty cans sold out online well before the estimated shipment date. The brand also added the black square to beverage wraps and stadium signage at Angel Stadium for a home game against the Mets and to social media imagery, accompanied with the tagline “Hits the spot”.

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