Dave Haynes at the digital signage blog Sixteen Nine has an interesting post about a company which is skirting Sao Paulo’s billboard ban by using 19 laser projectors to turn the face of a citibank branch into a digital billboard. You can read a press release about the project here. Click on the picture and you can read the Sixteen Nine article.
Insider’s take: Technology is blurring the lines between what is and it not a billboard. This will cause headaches for regulators.
Paid Ad