Earlier this month Billboard Insider wrote that it takes four months for a new digital billboard to get to full occupancy of 80%. A reader suggested that it may take more than a year to reach full occupancy and that full occupancy of 80% is too high for digital billboards because they rely on short term contracts. What do you think? Take our readers poll below or email davewestburg@billboardinsider.com and we’ll run a followup post.
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It really depends on the market and location of the digital billboard.