How will AI impact out of home? Here’s what people said about AI at the OOHMediaCon25 a couple weeks ago.
Ian Brecher, Vistar Media
Can we employ AI to create designs?
Screenverse Co-Founder Adam Malone
AI can package inventory….Ask AI how to price your inventory.
OAAA CEO Anna Bager
To quote H.G. Wells: “Adapt or perish.” The speed of change in media today is unprecedented. OOH must move at the speed of culture – and the speed of commerce.That means fully embracing technology, automation, and AI – not as something to fear, but as tools to sharpen our creativity, extend our reach, and accelerate our results. You may have noticed there’s no standalone session on AI this year, and that’s intentional. Because AI isn’t a silo. It’s a throughline, shaping every brief, every buy, every insight, and every outcome. From creative optimization to audience targeting, from scheduling to attribution, AI is already transforming how we operate. And that transformation is just beginning. AI will change how we work– but it won’t change why we work. It won’t replace presence, it will enhance it. It should make us faster, smarter, and more connected to the audiences we serve. To not only keep up, but get ahead. So that we can:
– Make programmatic easier and more scalable.
– Make measurement real-time, transparent, and ROI-driven.
– Make planning intuitive, integrated, and insight-rich.
Jonathan Mackenzie, HubSpot
Every single deck I present is AI–audited
Michael Wieder, Lalo
On the drive up from New York. I was having a conversation with ChatGPT regarding a written agreement for a deal I’m working on.
Terence Kawaja, LUMA Partners
AI is perfectly suited to digital advertising and vice versa
Vistar Media CEO Michael Provenzano
How AI can help us… Automating… That’s the low hanging fruit. The creative industry has changed a lot from this… They can do a few prompts and get thousands of ideas.
Brian Weiser, Madison and Wall
AI is impacting workflows more than anything else…
How is your out of home company using AI. Take our poll below or email davewestburg@billboardinsider.com. We’ll do a followup post.
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