Baker Hostetler reports that the US Department of Justice has filed an antitrust complaint against two hospital systems in Virginia that agreed not to advertise on billboards in each other’s home county. The suit was brought against Charleston Area Medical Center in Kanawha County and St Mary’s Medical Center in Cabell County.

Insider’s take: Here are a couple of hospitals who are so convinced about the power of billboard advertising that they try to restrict the advertising of competitors.  Have you talked with hospitals about going on your billboards?

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