HOLLYWOOD, CA—Out-of-home specialists Orange Barrel Media retrofitted static signage between the famous Rainbow Bar & Grill and Roxy Theater in West Hollywood with digital signage from SNA Displays. The vertical display employs a 10 mm pixel pitch from the display builder’s EMPIRE™ Exterior line of LED video technology. The Sunset Strip hangout is a well-known hot spot with a rock and metal music theme and has been featured in music videos like Guns N’ Roses’ 1991 mega-hit, “November Rain.”

The digital face of the 50’5” tall X 20’ wide (1,536 X 608 pixels) pylon display faces westbound traffic along West Sunset Blvd., with static signage on the reverse side. The updated signage shows digital out-of-home (DOOH) content as well as on-premise messaging for events at the bar.

“Updating to a large-format digital display is not only an aesthetic improvement to the signage itself but it opens up a significantly wider stream of advertising revenue for the property owners,” said Pete Simon, director of out-of-home for SNA Displays. “The new platform offers a broader and more diverse range of messaging opportunities while standing out to traffic along the iconic Sunset Strip.”

YESCO provided LED installation services.

See more at SNA Displays’ Rainbow /ROXY portfolio page.

About SNA Displays

SNA Displays is a leading LED video display manufacturer across several market sectors including sports and live-event venues, out-of-home (OOH), commercial real estate, retail environments, museums and commissioned digital art, workplaces, new construction, and many others. With a focus on quality, technological and construction expertise, and dependable service, we have worked alongside technology partners to design and build some of the largest and most recognizable LED video installations in the world. Discover how SNA Displays builds big at snadisplays.com.

About Orange Barrel Media

Recognizing that the future of this country is in its cities, OBM’s pioneering work in out-of-home media has defined the company since its founding in 2004. Today, OBM is one of the largest independent Out of Home media companies and is nationally recognized by cities seeking to implement programs that add to the character of urban places. The company’s ongoing investment in new technologies has evolved its portfolio from wallscapes and unique large-format digital displays to freestanding digital spectaculars, and with the development of sister company IKE Smart City in 2015, interactive wayfinding kiosks. The company is headquartered in Columbus, OH, with additional offices in New York City, West Hollywood, CA, and Charlotte, NC. OBM currently operates in 29 top U.S. markets. Learn more at obm.com.