Join OAAA’s Steve Nicklin and GroupM’s Kate Scott-Dawkins on Tuesday, July 17, 2024 at 2PM ET for an in-depth look at the newly released GroupM 2024 Midyear Advertising Forecast.

Explore how external factors spanning technology, culture, government, and the economy will impact advertising over the coming months and years.

Here’s a sneak peek at the forecast:

• OOH’s US Growth in 2024 of 5.6% (including political) is broad-based with new advertisers coming into the channel, including CPG brands.
• The channel is also attracting new types of political spending, with more state-wide offices using OOH than in previous election years.
• DOOH is forecast to represent 40.3% of channel revenue in 2024, with this figure growing to 44.1% in 2029.

Link to register: https://oaaa-org.zoom.us/webinar/register/9017198419316/WN_b8iCuYj-SQW3Qlu8v7JNTg

To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and we don’t sell our subscriber list.

Paid Advertisement