This week’s Billboard Insider podcast interview with Grey Vick was peppered with good advice.  Here’s what he said when asked about a mistake he’s made and what he learned from it.

The number one mistake was when we first started in business in building and just over-leveraging the company.  We started borrowing and not really knowing what we were going to be able to bring in and not knowing really how much revenue we should be bringing in and how much rent we should be paying and how much we should be spending for the structures…It almost put us out of business….that was 2011-2012 during the recession period…That’s the key.  To not over-leverage.

Another lesson is to always get a survey.  I’ve had to move a sign not too long ago – a couple years – but I had to move a sign structure because it was within the setback.  It was on the right property but it was within the setback…so always get a survey…It will save you thousands to spend a few hundred.

[wpforms id=”9787″]

Paid Advertisement