New York, NY – January 23, 2025 – Grand Visual, the award-winning global creative Out of Home (OOH) studio, today announced the appointment of Andrew Pearson as its first North American SVP, Creative Strategy. The newly established role aligns with Grand Visual’s growth ambitions in North America and its commitment to delivering world class creative solutions for clients.
Sarah Parkes, Managing Partner, Talon Network & Grand Visual, said, “The addition of Andrew is a significant development for Grand Visual as we expand our North American team with the continued goal of pushing creative boundaries for our clients and partners.”
With over 20 years of global agency, client-side, and in-house creative experience, Pearson joins Grand Visual from Pernod Ricard where he previously held the role of Senior Director-Creative Content. In his role, Pearson led the marketing, communications strategy, and campaign development for Pernod Ricard’s tequila and mezcal portfolio and Chivas Regal Scotch whisky.
Prior to Pernod Ricard, Pearson held roles that included Group Creative Director at Havas Formula in New York, Creative Director at Havas Dubai, and Creative Director roles at FCB and Saatchi & Saatchi in Cape Town.
A seasoned team leader and strategic thinker, Pearson has created award-winning brand, experiential, digital, and earned media campaigns across a diverse range of clients, including automotive, gaming, technology, cellular, spirits and beverages, CPG, personal care, fashion, lifestyle, financial, and more.
Commenting on his new role, Andrew Pearson said, “This new role is such an exciting opportunity to join an exceptionally talented team at Grand Visual and develop award-winning creativity for an outstanding roster of clients. I’m looking forward to delivering unique OOH campaigns that inspire both audiences and clients to rethink the possibilities of the medium.”
Ryan Laul, Talon North America CEO said, “The expansion of Grand Visual’s North American team will strengthen Talon’s ability to provide clients with cutting-edge creative and production services that captivate audiences through bold, compelling OOH storytelling. A mix of unmatched expertise and fresh, innovative ideas will continue to set the industry standard for award-winning OOH creativity. We are excited to welcome Andrew and look forward to what’s ahead for our team in 2025.”
About Grand Visual
Part of the Talon Group, Grand Visual is the leading global creative studio, redefining what’s possible in OOH. Through award-winning creative and production services, Grand Visual crafts OOH stories tailored to locations, mindsets, and moments, connecting with audiences wherever they are. Using innovative techniques, Grand Visual turns every space into an opportunity to inspire and engage consumers worldwide. For more information, visit www.grandvisual.com
About Talon
Talon is the world’s leading independent Out of Home (OOH) media agency, setting the standard for brands to connect with audiences in the real world, on a global, national and regional scale. Headquartered in London, with offices in major markets and cities across Europe, the Middle East, North America and Asia-Pacific, Talon delivers effective, creative, and data-driven OOH solutions for some of the world’s biggest brands and leading agency groups. Talon also comprises Evolve, an international OOH specialist with a global planning and buying network spanning 100 markets globally, and Grand Visual. For more information, visit www.talonooh.com
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