Billboard Insider received the following feedback on severe storms in the southeast and their impact on digital signs from Diane Stevenson, CEO of Grace Outdoor.
Yes, storms always cause us a lot of heartache and pain. But really we have had good luck with most of ours. Right now the majority of our signs are Watchfire so that is the vast bulk of our experience.
We do have a few digitals in Charleston SC, which experiences hurricanes regularly. The last one did not cause any damage, just power outages. We did have one digital take a direct lightning strike, at least that is what they told us, which caused serious damage to the sign. But that is the only one of those we have experienced. over all, our Watchfire signs have held up pretty well, in our experience.
I think increased wind load requirements have helped and was probably a good idea.
A funny story, and I wish I had the picture, but several years ago during a hurricane, power was out to most of the city of Charleston. We were watching the news and the reports on Charleston and how it was doing after the storm. They had helicopter footage of the damage and our sign was shown and it was running! It made it through the hurricane and was shining brightly on an otherwise darkened city. It looked great!
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