New York, NY,– –Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today announced that Morten Gotterup has joined the company as President of Clear Channel Airports. Gotterup will direct all aspects of CCA’s business including finance, operations, procurement and sales and marketing functions. He joins CCA from Global Brand Ventures where he successfully led Westfield’s efforts to create media and sponsorship platforms across various retail and transit environments.
In his new role, Gotterup will identify potential new business relationships and deepen existing partnerships to achieve revenue performance goals and drive growth for CCA. In addition to being responsible for the P&L and capital budget of CCA, Gotterup will oversee all business functions and secure high-level agency and advertiser meetings.
CCA’s hiring of Gotterup follows a series of impressive wins for the organization. In just the last 16 months, CCA has announced significant new partnerships and concession renewals to provide comprehensive media programs with advanced digital capabilities to airports, including, Washington Dulles International Airport, Reagan National Airport, Minneapolis – St. Paul International Airport, Punta Cana International Airport, Austin Bergstrom, Atlanta-Hartsfield International Airport, Nashville International Airport, Honolulu International Airport and Santa Barbara Airport. Other major airport partnerships include Chicago O’Hare and Denver International — two of the nation’s Top 5 busiest airports.
“This is an exciting time to join Clear Channel Airports and I am honored to take on the role as President to further establish the company’s position as the leading provider of the most cutting edge advertising solutions to airports all over the world,” said Gotterup. “CCA has greatly enhanced the customer journey for airport passengers with its engaging, unique and first in class digital media networks, and I am looking forward to leading this extraordinarily talented team to even greater success.”
Gotterup has held various roles in the out-of-home (OOH), entertainment and retail/transit media industries. As Senior Vice President of Global Brand Ventures for five years, Gotterup led the group that was responsible for connecting global brands to the hundreds of millions of Westfield shoppers with highly effective, relevant and interactive media experiences. Prior to that, he was the Executive Vice President of Business Development at Kinetic Worldwide, the world’s largest planner and buyer of OOH media. Prior to Kinetic, he was a Managing Director at WebAds and CEO of Litelogic Inc. Gotterup began his career as one of the original employees of MovieFone and then became SVP and General Manager of Clearview Cinemas.
Gotterup is a graduate of Saint Mary’s College with a BA in History and Pepperdine University with a Masters of International Business. He served on various boards as a trustee, including the Red Bank YMCA and Riverview Medical Center.
About Clear Channel Airports
Dedicated to airport advertising for more than 40 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of the world’s largest outdoor advertising companies, currently operates more than 250 airport programs across the globe and has a presence in 31 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com
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Two things to note…CCO Airports is “buying the contracts” to increase their value for potential acquisitions.
All of these winning contracts will be renegotiated during a bankruptcy reorganization as it is allowed so it’s all about signing the contracts and building market share.