Company:  Gordon Outdoor Advertising

Markets: Kansas and Oklahoma

Headquarters: Broken Arrow, Oklahoma.

Phone: 918-636-6474

Gordon Outdoor Advertising operates billboards in Oklahoma and Kansas. Jeff Gordon is the company’s owner. Brian Firth is the company’s in-house graphics artist and production manager. The company operates multiple static, trivision, and LED signs throughout Oklahoma and Wichita.

Jeff, how did you get in the outdoor business.

I started with some small structures in downtown Tulsa 17 years ago. Within the next year I started constructing large billboard structures.

What’s your plant like?

Gordon Outdoor consists of high quality structures in several markets, many of which currently have billboard moratoriums in place. We are currently in a strong growth period and developing multiple sites in several markets.

Who’s LED’s do you use?

Formetco provides my digital billboard panels at this time. They have been terrific to work with.

What have you learned about digital?

There’s a place for digital and there’s a place for non-digital. Digital is a game changer. It eliminates artwork printing and installation expenses and clients can change ads on the fly. Advertisers get the best results when we work with them and encourage them to take advantage of the options. Sometimes you have to help them understand the options more clearly so they fully appreciate the advantages of digital. In a sense digital creates a more interactive relationship with advertisers.

I have noticed that some many digital boards have been built in locations that simply do not make sense. In these cases ROI is just not where in should be. There are many factors that need to be taken into consideration when making these decisions. This is something you come to understand more clearly after being in this business for a while.

Who does your structures and construction?

Horizon Structures. Matt Meier is the owner and has become a good friend throughout the years. He’s based in Garber, Oklahoma. He’s been with me since the beginning and does very high quality work.

What’s a challenge you’re facing right now?

I am currently in a strong growth period and I am forced to delegate. At this point I am currently looking for HIGH QUALITY AND EXPERIENCED SALES PEOPLE who can truly close deals. They need to be highly motivated, passionate, and very hard working. The timing is perfect to become part of this team. Contact Jeff Gordon to discuss possible opportunities. Phone: 918-636-6474.   Email: goa@cox.net