An interesting idea from Swiss OOH company Goldbach Media as they announced their Black Friday campaign. Goldbach is offering 60 media and advertising deals from November 20th to November 24th. There will be up to 85 percent discounts on certain advertising inventory from the various media types: TV, audio, print, online and content & sponsoring. Goldbach activates the offers on different days of the Black Friday week.

The marketer is launching the Black Friday campaign for the fifth time. This year the company also announced special deals for SMEs. Advertisers can find the offers on a specially created microsite .

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