Geopath/OAAA Virtual Independent Operators Seminar

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Join OAAA and Geopath for a Virtual Independent Operators Seminar on Wednesday, July 22 from 2 – 4 PM eastern. Hear from industry experts as they discuss topics important for running a successful OOH company in today’s turbulent media business.

The seminar will feature several short but content rich sessions focused on growth and prosperity. The Virtual Independent Operators Seminar is free to any billboard operator and is ideal for local and regional leadership teams.
Register
Schedule of Sessions
Welcome to the New Normal is a greeting from Anna Bager and Kym Frank who will give an overview from each organization showcasing the resources available to independent operators.
Silver Lining for Small Business Advertising highlights learnings from respected media economist Gordon Borrell who will share recent analysis about the impact of COVID-19 on small business advertising, identify key indicators for emerging out of the pandemic, and discuss what to expect as the media marketplace evolves during the rest of 2020.
A Fireside Chat features OAAA VP of Government Affairs, Kerry Yoakum in conversation with Chris Cowlbeck, General Manager at Look Billboards and IBOUSA.
Selling Smarter brings together Link Media CEO, Scott LaFoy with OAAA VP of Marketing, Steve Nicklin and Geopath SVP Operations & Marketing, Scott Fiaschetti to discuss the best ways for identifying new sales opportunities post-crisis, navigating brand expectations, and how to take advantage of changing trends after COVID-19.
Integrating Mobile into the OOH Offering helps demystify the integration of mobile media into OOH campaigns by explaining how some OOH companies have successfully added mobile offerings into the sales process. The presenters include Adams Outdoor Chief Growth Officer Jill Cody and Online Channel Manager, Matt Hood along with DDI Media VP Business Development, Patrick McLaughlin. The presenters offer practical advice for how to get started and what to look for when evaluating potential mobile partnerships.
A Virtual Mixer concludes the afternoon activities.

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