(Denver, Colo.) – July 19, 2023 – Generation Wild, Colorado’s leader in the youth-and-outdoors movement created by Great Outdoors Colorado (GOCO), along with Sukle Advertising & Design, an independent creative agency based in Denver, have created eye-catching billboards across the Denver-metro area as a part of GOCO’s ‘Share This Wonder-Full World’ campaign. Sukle has designed billboards that integrate natural elements to inspire ‘awe’ and capture attention. Over 25 billboards can be found around the Denver metro area throughout the summer.
“We are thrilled to partner with Generation Wild on this campaign and to remind both kids and parents to slow down and connect with nature,” said Mike Sukle, founder and chief creative officer at Sukle. “Billboards are the perfect medium to integrate natural elements into the Denver metro’s urban spaces.”
The four ‘Share This Wonder-Full World’ billboard designs include: Rocks in a River, Galaxy over Colorado, Birds in a Tree, and Family Shadow Play. The Birds in a Tree billboard has multiple locations that are designed to attract real birds, created with the support of local nature shop, Wild Birds Unlimited. The Family Shadow Play billboard utilizes a shadow to demonstrate a family playing outdoors as the sun moves across the sky.
Generation Wild’s ‘Share This Wonder-Full World’ campaign aims to reconnect kids with nature and inspire parents across Colorado to be their kid’s role models. The movement, along with these billboards, emphasize the “Power of Awe.” A sense of awe can be found anywhere from vast, open landscapes to the tiniest, vibrantly colored flower in a neighbor’s garden.
Experiencing awe provides amazing health benefits to kids and adults alike, which is why the campaign seeks to reconnect families to the wonders of nature. A UC Berkeley study found that regularly experiencing awe can improve both physical and mental health, perhaps even lowering the risk of type 2 diabetes, clinical depression, heart disease and arthritis.
“The ‘Share This Wonder-Full World’ billboards are a fun addition to our summer campaign and bring a sense of ‘awe’ to the Denver area, reminding parents and kids that you don’t have to go far to experience the joys of nature,” said GOCO Executive Director Jackie Miller.
GOCO’s Generation Wild program is a movement inspiring an entire generation of kids and families, getting them outside for unstructured play — the kind of play that used to be way more common. It’s beneficial to their health and well-being and will help them become the next generation of outdoor stewards. The program is an integrated, statewide effort supported by a statewide network of non-profit, public and private partner organizations. In 12 Colorado communities, diverse, locally based Generation Wild coalitions are creating equitable access to the outdoors with new places to play, outdoor programs, and pathways to leadership opportunities and jobs in the outdoors.
The billboards can be seen in the Denver-metro area now through the end of August on popular routes such as Colorado Boulevard, Speer Boulevard, Colfax Avenue, York Street and the 16th Street Mall, among many others. The best time to visit the Shadow Spectacular billboards is between 11 a.m. and 2 p.m. on a sunny day.
For more information, follow Generation Wild on Facebook and Instagram. #GenerationWild #WonderFullWorld
ABOUT GREAT OUTDOORS COLORADO
Great Outdoors Colorado (GOCO) invests a portion of Colorado Lottery proceeds to help preserve and enhance the state’s parks, trails, wildlife, rivers, and open spaces. GOCO’s independent board awards competitive grants to local governments and land trusts and makes investments through Colorado Parks and Wildlife. Created when voters approved a Constitutional Amendment in 1992, GOCO has since funded more than 5,600 projects in urban and rural areas in all 64 counties without any tax dollar support. Visit GOCO.orgfor more information.
ABOUT SUKLE ADVERTISING & DESIGN
Founded in 1995, Sukle is an independent creative agency that helps challenger brands solve some of their most complex and interesting problems. Based in Denver, Sukle’s award-winning creative solutions change minds and behaviors while delivering disproportionate results. With deep experience in strategy, brand development, advertising, and design, Sukle partners with like-minded businesses in the sustainability, health, food and beverage, technology, financial, and outdoor industry spaces. For more information visit sukle.com or email info@sukle.com.
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