Lisbon, October 24th, 2025
Galp, a leading energy company in the Iberian Peninsula, and MOP, a key player in Portugal’s Out-of-Home (OOH) media landscape, have announced a strategic partnership set to transform the digital communication landscape in Portugal.
This collaboration will establish a state-of-the-art digital OOH network across Galp’s service stations, reaching thousands of consumers who visit daily, as well as drivers along Portugal’s busiest roads and highways.
The first phase of the rollout will cover 110 strategically located Galp stations, combining nationwide reach with intelligent digital formats in prime traffic corridors. This project sets a new benchmark for digital OOH advertising in the country.
More than a commercial agreement, this partnership represents a forward-thinking alliance between two major Portuguese players. Together, Galp and MOP aim to reshape urban communication—creating a media ecosystem that connects brands, people, and physical spaces in smarter, more dynamic ways.
A Digital Vision Aligned with Galp’s Retail Transformation
Since 2022, Galp has been undergoing a retail transformation focused on modernizing its service stations with new energy solutions, digital technologies, and convenience services designed to improve customer experiences.
The new digital network will be fully integrated into Galp’s revamped branding and store design, turning each service station into a connected, contemporary communication hub.
“We identified customer needs, invested to address them, and redesigned our offer and spaces accordingly. This partnership marks a significant step in our digital journey and in delivering a more modern experience,” said Rute Gonçalves, Head of Brand, Marketing & Convenience at Galp.
MOP: Creativity and Technology Driving the Future of OOH
For MOP, this alliance accelerates its path to becoming Portugal’s leading and most comprehensive OOH network. Known for its integration of technology, creativity, and urban concession management, MOP sees this project as a game-changer in the Portuguese media landscape.
With this partnership, MOP significantly expands its national footprint, reaching nearly every district in Portugal.
“The unique reach and strategic locations of Galp’s extensive network offer unparalleled access to both on-the-move audiences and loyal station visitors—highly valuable in both volume and quality,” said Vasco Perestrelo, CEO of MOP. “Combined with high-tech digital formats, advertisers can explore highly creative and innovative ways to engage their audiences.”
A Modular Solution for Multiple Audiences and Use Cases
The new infrastructure will include a variety of digital formats, adapted to audience profiles and visibility contexts at each station:
- Large-scale roadside formats targeting drivers and passengers in transit;
- Screens positioned inside and outside the convenience stores, offering tailored content for customers during their stop;
- A modular system that can operate independently, as a Galp-specific network, or be fully integrated with MOP’s broader inventory and national network.
This highly contextualized model allows for creative, programmatic, and geolocated segmentation—ensuring maximum effectiveness for every message, at every point along the consumer journey.
For more information:
MOP Communications Office
falmeida@mop.pt | www.mop.pt
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