By Kurt Tingey, Apparatix Chief Strategy Officer / Chief Financial Officer
I’ll be frank—software conferences aren’t typically the highlight of my work calendar. At least they haven’t been. My initial reaction to them? Skepticism, with a side of indifference. Conventional wisdom has told me that software conferences are dry, jargon-filled, and forgettably uneventful.
That was until I attended Apparatix Unleashed last October.
From the moment I stepped into the first general session, it was clear that Unleashed wasn’t just another boring software conference. The atmosphere was charged with an energy that felt more like a collaborative workshop than a passive seminar. Here, strategy discussions led by industry peers—not detached “experts”—filled the rooms.
That’s because Apparatix attracted a truly diverse group of industry thought leaders, which was refreshing. So much of what counts as “thought leadership” these days is platitudes and abstract sentiments, but the ideas presented from the speakers and panelists was different. They represented a wide range of experience and shared what was really working. This truly set Unleashed apart because the focus was on actionable tactics. We weren’t just talking about lofty ideas; we were putting ideas into practice on the spot.
Everyone was eating it up, me included.
Operators weren’t just sharing solutions but also showing them. That’s where the software became a key part of the experience. For example, operators were showing real-time reports and settings and how they were being applied in context. This “showing” happened from the general stage, too, as Apparatix shared its future roadmap and solicited feedback about what would be most helpful for operators today.
It didn’t matter whether you used Apparatix software. Attendees walked away with solid examples of strategy within real-life context.This approach was immensely powerful. It wasn’t merely about learning; it was about applying. By the time the conference wrapped up, attendees had not only gained new insights but had already begun implementing them.
I was so impressed by what I saw at Unleashed, both for operators and the broader industry, that I made a major decision: I joined the Apparatix team. Now, as part of this innovative company, I look forward to not just attending future Unleashed conferences but helping others discover the tangible benefits of this unique event.
If you’re tired of the same old conference experience and crave something that translates directly into actionable, impactful changes for your business, then Unleashed is where you need to be. It’s more than a conference—it’s a community of practice, a toolkit for growth, and possibly the gateway to your next big business move, just as it was for me.
Registration is open now at https://apparatixmedia.regfox.com/unleashed-24, and an early bird discount is still available through June 30th (who doesn’t like saving a little money?). I can’t wait and I’d love to see you there.
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