CLEARWATER MINNESOTA: Franklin Outdoor Advertising, a third generation, family-owned billboard company based in Clearwater, Minnesota has announced today they have acquired the billboard assets of Houck Outdoor, based in Shoreview, Minnesota. The purchase includes 38 static (traditional) bulletins along the I-94 corridor from Clearwater, Minnesota to Rogers Minnesota area and along the I-90 corridor near the Fairmont, Minnesota area.
Franklin Outdoor Advertising now has 943 faces throughout Minnesota and Western Wisconsin in 28 counties. It makes Franklin the largest Minnesota-based billboard company.
Dan Franklin, of Franklin Outdoor Advertising said “We are honored to work with Houck on this purchase. This is a perfect fit for our growth strategy and will be a great complement to our Minnesota plant. We are able to strengthen our relationships with our existing mutual customers and build on the long-term customer relationships cultivated by Houck.”
Tom Houck said: “We have long respected the Franklin family and their way of doing business. We are fortunate to entrust these assets and long-term customer relationships to another legacy billboard family.”
About Franklin Outdoor Advertising: Franklin Outdoor Advertising was founded in 1977 by James Franklin. His son, Keith, joined the company in 1981. In 2006 Keith’s son, Dan, joined FOA full-time after graduating college. Franklin Outdoor Advertising is a vertically integrated company with their own construction, installation, sales, real estate, print, and design teams in house. While the historical growth of Franklin Outdoor has been through organically developing new sites, in 2014 the company began more aggressive growth through acquisitions of assets from Minnesota Billboards, Clear Channel Outdoor, and Design Angler’s. Franklin Outdoor Advertising employs 28 people, 12 who have been with FOA for more than 10 years and six who have been with FOA more than 25 years. Franklin Outdoor Advertising is a proud member and supporter of the Independent Billboard Operators/USA.
Franklin affiliated companies: (1) Franklin Graphics Founded in 2010, the graphics division has complete print and design shop capabilities for the full spectrum of outdoor graphics needs. The graphics team operates multiple Grand Format and Large Format printers for the production of everything from vehicle graphics to yard signs and banners. Learn more at FranklinGraphicsOnline.com (2) Adversign – Adversign’s products include 4′ x 8′ and 6′ x 10′ portable signs placed in front of local businesses on a temporary basis. The vibrant colors used on FOA signs deliver an immediate impact to passing motorists and pedestrians. (3) On Premise Signage – effective and eye-catching on-premise signage is an important element in the overall marketing efforts of retail businesses. Attractive signage not only identifies a local business, but it also invites consumers to stop. Electronic message centers allow businesses to advertise price specials, discounts, and special events.
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