How about a New Years Resolution to improve your out of home company? Here are four things to do.
Increase productivity with out of home software.
Install software to automate daily tasks in order to become more productive. SignDash is a good choice for small of home companies. SignDash handles sales proposals, contracts and maps. The software is intuitive and easy to use. Apparatix and Billboard Planet are the best choice for larger out of home companies. Their software handles maps, proposals, contracts, leases, scheduling, invoicing and reporting. Their software does more than SignDash but requires more intensive learning and a multi-year commitment.
Upgrade your lights.
You can cut electricity use by 75% by retrofitting old lights to high efficiency LED’s. This equates to a 35-40% return on capital for installing efficient lights. Contact Formetco or Reliable Electric to learn more. And while you’re at it install Outdoorlink controllers to manage your lights remotely and notify you of outages.
Connect to an automated sales platform.
If you have any digital billboard vacancies you should connect to one of the following automated sales platforms:
- Adquick
- IBO Speedway
- Blip
- Vistar
- Place Exchange
Invest in sales and marketing.
Make your sales force sharper by hiring a sales trainer. Learn more at ooh mastery.com or oohsalesfaster.com. You can also upgrade your sign photos and video by hiring SignBird.
What’s your new years resolution for 2025? Email davewestburg@billboardinsider.com and we’ll run a followup post.
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