Rethinking Hurricane Protection: How Formetco’s Direct-to-Pole Panel-Free® and Standard Panel-Free® Frame Systems Are Changing the Game
When it comes to billboard structures in hurricane-prone areas, traditional framing systems often bring more challenges than solutions—excess weight, time-consuming installs, and costly maintenance among them. That’s why Formetco set out to create the best option on the market. The result? A smarter, Panel-Free® solution designed for real-world conditions: the Direct-to-Pole and Standard Panel-Free® Frame Systems. No imitation frame from any other supplier compares.
Solving for Strength, Simplicity, and Safety
The Direct-to-Pole system was born from direct feedback from over 50 operators who needed more than just durability—they needed true innovation for their wood pole structures.
“Our clients needed a mounting system that eliminated extra hardware, provided flexible adjustments, reduced overall weight, and offered a sleek design to prevent vinyl damage,” said Chris Adams, Hardware Project Manager at Formetco. “The result is a frame that’s not only hurricane-tough but also far easier to work with.”
This frame system doesn’t just perform—it redefines hurricane resistance. By eliminating face panels entirely, the structure allows wind to pass through with minimal resistance, dramatically reducing the risk of structural damage during major storms.
Why Panel-Free® Matters
Swapping out heavy, hand-built wood panels for Formetco’s galvanized Panel-Free® frame means a significant reduction in labor and materials. It also eliminates a common storm hazard: loose panels that can become airborne, damaging nearby property or causing injury.
The lightweight design reduces installation time and significantly cuts down on long-term maintenance. In fact, operators using this system have reported up to a 45% reduction in materials—lightening the load on wood poles and helping prevent cracking, splitting, and other forms of structural wear.
Made for Installers, Backed by Innovation
Designed with both crews and owners in mind, the Direct-to-Pole and Hurricane Frame Systems make life easier from day one. Vinyl installs are smoother and more efficient thanks to the clean, uniform surface—no more struggling with wrinkles or panel imperfections.
Once a market is fully converted, maintenance crews can spend less time on small repairs and more time where it matters.
What This Says About the Future
These products aren’t just technical upgrades—they’re a clear reflection of Formetco’s ongoing commitment to customer-driven innovation. Built from industry feedback and backed by structural expertise, the Direct-to-Pole and Hurricane Frame Systems represent a safer, longer-lasting future for billboard infrastructure.
“With both our and our clients’ industry knowledge, this system lays the groundwork for future innovations designed to meet our customers’ most pressing needs,” Chris added.
As more operators look to upgrade aging infrastructure with smarter, safer solutions, the Direct-to-Pole and Standard Panel-Free® Frame Systems offer a compelling path forward—engineered for resilience, built for simplicity, and ready for what’s next.
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