Forbes published an article on outdoor and transit advertising titled What’s the Opposite of Digital Advertising? Hint: It’s Artisanal and Its Wheels Go Round ‘N Round.
Forbes articulates the outdoor value proposition:
- “Always on, viewable and cannot be turned off, skipped or fast-forwarded.”
- A reasonable cost ($3.45 CPM for transit advertising versus $8.99 TV and $14 print magazines).
The article concludes with a profile of Vector Media, the California company which generates revenues of $70-100 million in transit and large format double-decker bus advertising.
Insider’s take: Nice to see Forbes run an article on the outdoor business but how can you write about outdoor without once mentioning digital billboards?
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