BOSTON, September 8, 2025 — Flexcar, the first and only month-to-month car lease company, today announced the launch of a new billboard campaign in Boston, featuring messages designed to spotlight the flexibility and freedom of its offering.
Flexcar partnered with PJX Media on the campaign’s placement, bringing the brand’s playful tone to life in the heart of Downtown Boston. The two billboards read:
- “Monogamy is for couples. Not cars.”
- “Life changes. Your car should too.”
Each board also carries the Flexcar tagline: “Flexcar. The first and only month-to-month car lease.”
“Flexcar is challenging the idea that drivers should be locked into years of having the same car,” said Jake Marston, Vice President of Marketing at Flexcar. “These billboards are a reminder that your car should adapt to your life, not the other way around.”
The billboard campaign builds on a year of growth for Flexcar, including:
-
More than 200 million miles driven by Flexcar members nationwide.
-
The introduction of 2025 models, including luxury vehicles, across Flexcar’s Boston fleet.
-
The launch of Flexcar Rewards, a new loyalty program offering savings on gas, membership renewals, and vehicle swaps.
For more information about Flexcar, visit www.flexcar.com.
About Flexcar
Flexcar offers month-to-month flexible car leases with the ability to change cars or cancel anytime. Drivers can choose their car on the Flexcar website or mobile app, and drive it for as long as they’d like. With Flexcar, everything is included in one monthly payment—insurance, maintenance, and roadside assistance. Learn more at flexcar.com
To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we don’t sell our subscriber list.
Paid Advertisement
