Ever wonder which of our articles get the most reads during a calendar year?  Our annual company billboards lists and acquisition lists always do well and did so in 2024.  Other than those, here are 5 of the most read articles in 2024:

101 Mistakes Billboard Companies Make

Our first mention is, a terrific article by Meadow Outdoor General Manager. Chris Zukin, compiled a list of 101 mistakes billboard companies make. He writes Billboard Insider:

This started a few months ago during a Vision and Strategy meeting. We are talking about the things we are doing well, and those things that will help us to continue to grow. Our Controller said: “What about the bad things that billboard companies can do?”. Wow, great idea. So, the 8 of us in that meeting all wrote down the mistakes that Meadow has made and that we have seen other billboard companies make.

OUTFRONT’s CEO on Losing the MTA Billboard Contract to Clear Channel

Insider readers always are interested in what is going on with the larger publicly traded companies. We had a lot of interest in what outgoing OUTFRONT CEO Jeremy Male had to say about the MTA billboard contract which Clear Channel was taking over from OUTFRONT

Justin Powell’s 4 Tips for Growing Wisely

In May, Huntington Billboard’s CEO, Justin Powell, commented on Huntington Billboard Company growing from zero faces to 3,100 faces in 5 years, mostly by organic development and the company is in the midst of an ambitious expansion plan. Justin shared 4 tips for managing growth.

Win, Win, Win in New Braunfels

Sometimes you can’t anticipate that a story is going to explode.  Maybe it is the headline?  Maybe it is that no one knows where a city is (except you Texas folks), but this article on the New Braunfels, Texas City Council approving the conversion of a non-conforming static billboard along I-35 to a two-sided digital billboard really caught our readers’ eye and became one of our best read stories this year.

Trailhead Acquired 3,135 Statics, 258 Digitals and 20 Trivisions in 3 Years!

Learning from others always seems to be an important theme to our readers as John Murrow, COO of Trailhead Media, shared their experience of lessons learned,  their strengths and values and navigating the future. for this fast growth OOH company who acquired a 40 companies in just 39 months.

Insider’s Note:  What articles and themes do you enjoy most?  Drop us a line to John at johnweller@billboardinsider.com or Dave at dave westburg@billboardinsider.com.  We always appreciate your thoughts and input.  Have a Happy New Year.

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